![]() ![]() John Bastianelli: I always use this term and overuse it, but I’m going to use it again: We live in “an ADHD society.” Everyone wants instant gratification, especially our beginner-targeted customers. But if you step off the gas and stop innovating and stop investing in R&D, you’ll get left behind far quicker today than you would’ve done five years ago. I think more than ever now our customer bases are getting more demanding and more creative, and the more we add, the greater market share we’ll potentially get. Right now it’s a pretty exciting time for companies in the industry, but you better be investing a lot of money into R&D. We can create synergies between the group in the background and that will help customers get better value, and exploiting the two technologies to give them a better end result. From our perspective, we are seeing some great companies and some great opportunities that we think we can work with. James Gordon: There’s some amazing brands that have owner founders that are either nearing retirement or are looking to get more finance into their company to be able to achieve greater things. That’s a sector that spans both plugins and educational offerings, one part of a lucrative global software subscription/Software as a Service (SaaS) market that was valued at $215.1 billion in 2021, and is projected to grow from the 2022 figure of $251.17 billion to $883.34 billion by 2029. In addition to Slate Digital’s dynamic image – easily one of the most charismatic in the audio industry – Audiotonix admired Slate Digital’s excellent execution in subscription audio offerings. Gordon and his colleagues subsequently saw a lot to like in Slate Digital, which was co-founded in 2008 by Steven Slate and Fabrice Gabriel. ![]() In 2018, SonicScoop interviewed Audiotonix CEO James Gordon about acquiring SSL from Peter Gabriel, a transaction that took many by surprise. This is the latest in a series of acquisitions by Audiotonix, which has grown to encompass Allen & Heath, Calrec, DiGiCo, DiGiGrid, Group One Limited, KLANG:technologies, SSL, and Sound Devices. ![]() Slate Digital was acquired by Audiotonix in late 2022.Īnother notable audio acquisition that took place was the October 2022 purchase of Slate Digital by Audiotonix. ![]()
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